Alliance Boots Future Strategic Directions Organisation Business Essay

Alliance Boots Future Strategic Directions Organisation Business Essay It is a multinational company with strong recognition and reputation as one of the leading pharmaceutical and beauty companies in the world. Alliance Boots revenue is more than  £22.5 billion in excess; it also has various outlets in more than 20 countries. Alliance Boots core areas of business are pharmaceutical and beauty, formed in 2006 as a merger Boots Group and Alliance UniChem and recently a global merger with Walgreens. The company main purpose is to help its customers to look and feel better than ever, by providing exceptional customer and patient care with great value for its customer. Product brands Alliance Boots Pharmaceutical Wholesale Division is experiencing a rapid growth and global sales; the company believes that its product innovation and development competencies are some of the resourceful factors, which enable the company to develop new and existing products for global consumption. Some of these products are, No7, Soltan and Botanics, 17, Almus and Alvita tha t were successfully launched recently. Organisation Structures Alliance Boots have over 185,000 employees and numerous pharmaceutical outlets. The aim of the company is to work closely with manufacturer of pharmaceutical, beauty and health products and use experienced pharmacists to provide services to their customers. Alliance Boots headquarters is in Zug Switzerland. Alliance Boots Strategy Options It is important that when a global business organisation wants to adopt a sustainable development strategy for its products and brands, such strategy needs to be applicable across a wide range of different product types, also has to be flexible to cope with the rapid turnover of products. Alliance Boots also believe that: The company strategy is capable to cope with three main routes by which products are introduced at Alliance Boots (own manufacture, third party supply of Alliance Boots brands and proprietary brand). The company strategy is providing leadership on where and how to impr ove its products and such improvement must be commercially successful. Marketing strategy Alliance Boots believe that by putting its customers first for all its pharmaceutical and beauty products with outstanding quality and service at a competitive cost will help the company to achieve excellent profitable margins in the global competitive market. Ansoff’s Matrix Ansoff’s Matrix is a unique marketing tool, which provides strategic choices to business organisations in order to achieve the objective for growth. Ansoff’s Matrix has four main categories namely: Market penetration: Market penetration creates a good avenue for a company like Alliance Boots to sell existing products in existing markets. It is important for Alliance Boots to continue promoting its product with the new features and good quality .This is helping Alliance Boots to invest heavily and focus more on research and development in new market research creating more distribution channel. Market de velopment: Alliance Boots use Market development as a growth strategy to sell its existing products into new markets, including new geographical markets, for example product exportation to a new country. It also includes new product packaging new distribution channels (e.g. Boots Pharmacy stores across UK and selling via e-commerce and mail order). Its ability to target new market makes Market development a unique strategy.

Research Question Essay Example | Topics and Well Written Essays - 750 words

Research Question - Essay Example Contacting the facilities will also enable easy reach to counselors who employ the target treatment models to treat clients with conduct disorders. Selection of the participant samples will rely on the volition of every individual (Bordens & Abbott, 2014). There will be no compulsion or enticement of any person to participate. This statement is to mean that there will be payments or promise of any gains to induce the samples into participating in the research. To select the clients or victims of conduct disorders, counselors working in the correctional and counseling resource centers will have to disclose or allow access to the individuals. Since doing so without consent of the clients under treatment is unethical, the researcher will have to rely on two options. One of the options is for the counselors to consult with the clients to know who is willing to participate in the research. The clients who express their willingness to participate will have consented for disclosure of name and details to the researcher before the actual contact. Another option is for the counselors to share details of clients treated in the past and expressed willingness to sensitize communities and conduct campaigns to encourage children and adolescents to respect rules set at homes and school (Bordens & Abbott, 2014). Undoubtedly, a person who involves in sensitization of communities about conduct disorders after having recovered from similar conditions have l ittle or no problem being disclosed. This view is due to the fact the past clients involving in sensitization will have to present selves as examples to give first-hand information to the audiences to believe the facts presented about the conditions. Prior to beginning the actual study, it is important to obtain informed consent from the target samples. The researcher will consider written and

Social Media Essay Example | Topics and Well Written Essays - 1000 words - 1

Social Media - Essay Example The company had not even finalized the process of informing the family since it was only thirty minutes from the accident. Her weighty question was, ‘Has facebook introduced dying in real time’. During my use of social media, I have always found status updates from friends on facebook that are either announcing the passing on of the friends’ parents, children, siblings, friends or relatives. I almost always wonder the motivation behind sharing such personal information was. The question that always lingers on the mind is what will one feel when they learn of the demise of their loved ones through facebook or twitter? Are social networks making us so inhuman as not to consider the feelings of others? Are we in a race to establish who breaks news of an event without considering the humane and ethics side of our actions? For the research, I choose to look for respondents who had either reported a death on social media or one who had learnt of the demise of a loved on e from the media. I requested my friends to try to remember if anybody in their connections had ever posted anything close to that. From my friends, I got a list of eleven possible candidates. I then visited these candidates’ profiles to try and pull up these updates and found that three of them had already deleted the posts or ‘unfollowed’ them. The first consideration I made was the time elapsed since the post was made. This was necessary since I did not want my interviewees to be people who were recently bereaved on such a sensitive subject. Next I narrowed down by geographical location since I preferred to do a face to face interview. At the end, I settled on two candidates, one a college student and the other a married man who only gave his age as ‘in the mid thirties’ For the purposes of this write up, I will only use alliances of Joe and Mary for the man and the college lady respectively. Both candidates had been using facebook for upwards of four years and as thus were well versed in uses and limitations. The college student was on a camping trip when one of her friends drowned. Immediately most of her friends went online to announce the incident with some mentioning the name of the victim in their posts or through the auto name link function of facebook. Mary insisted that she was not among the first to post this but on reflection she felt that the only reason might have been because she had been too much shocked and had to be taken to the hospital. Asked how it would have been had she been the relative and learnt of the occasion on facebook, she said she would be extremely troubled and actually termed it ‘disgusting’. Joe lost his young son after a short illness. Being a Muslim, the young boy’s body had to be interred the same day. His wife was in shock and all planning was left to Joe. With family to be notified and logistics to be handled, it was all too much for him. Then an idea hit him, why no t just it on facebook? He did exactly that, and he says he has no regrets. The post acts as his condolence book and most of his friends and family even those who live in faraway places were able to condole with him. Ilana Gershon uses the term Idioms of practice to describe the situation where people decide communally how to use various media and their appropriateness in certain situations (2010, p.6). This implies that a majority of the users of social